A branded, personalised email address is a vital part of your online brand presence. If you’re using a generic address like Gmail, that’s fine for your friends, family and a few loyal clients who know you personally – but it doesn’t cut the mustard in the rigorous and competitive online business world.
Think about it – you want to market your products or services with a branded website. You might even have a brick-and-mortar business using that same brand name. Your brand is out there – get your email address to reflect this! Heck, you don't even need a website to have your own domain name and email address.
We know that first impressions are vital, in all areas of life, but particularly in business. If your email is sent from your own branded domain name, customers are reassured that you’re a well-established business, that you’re a professional, and that you take your business seriously. This builds trust, and trust magically converts to money in your bank account.